Even as a teenager I preferred to read books on finance, economics, and marketing, while other kids read comics or Harry Potter. I’ve always loved the world of business and marketing. To my teenage self, the complexity of business was fascinating: a universe of problems, heartbreak, perseverance, and people who opposed systematic thinking. Growing up poor, my mother always condemned the powerful & wealthy, and insisted “money does not grow on trees.” However, when I would read books from my heroes, like Richard Branson, they made anything seem possible and that was exciting.

When I was growing up I wanted to be rich. Not for fancy cars or shiny suits, I wanted freedom. The freedom to do exactly what I wanted with my free time & to live life on my own terms. To do what I want, when I want, and exactly the way I wanted. Realistically, I knew money could give me the leverage to make this ambitious goal a reality. I was extremely stubborn and unrelenting to anyone who said I couldn’t... Thankfully, that stubborn mentality stayed with me through adolescence (and for that I am extremely grateful). My stubborn determination is exactly what grew Rivyl from just myself as a freelance designer, into a team of 14. Cut to today, and Rivyl is now one of Australia's fastest-growing branding agencies. I’ve surrounded myself with specialists who excel at their craft, and together we have built this company from the ground up.

If you’re scrolling this far, you may be asking how exactly I pulled this off. I gave business owners what they desired most--help. By providing education-based content for those who would lend an ear, I got myself out of debt and built a strong enough foundation to begin funding my company. I accomplished this through thought-provoking storytelling and strategic branding. This opened the door to conversations, where I could finally ask businesses, “How can I help?” leading to consults that quickly snowballed into clients. Social media gave me a license to speak to anyone, from any country, at any hour of the day. I took advantage of this privilege the internet gave me and commanded my time like a general who takes command of an army--precisely, methodically, and creatively.

My journey in the business world started at the cusp of the Covid-19 crisis. This chaos welcomed fresh ideas, solutions, opportunities & dogged determination. I started creating logos, content, taglines, websites, strategies, and anything else I thought would empower businesses to build a better brand. This enabled immediate results for my clients, and the referrals started pouring in. The mentality I apply to each and every one of our new clients is that they’re not truly sold until they buy their third product from my agency, only then do we know that we’ve truly helped a client. While competitors emailed clients at arm’s length, we would sit with them over a coffee or speak with them at length on a zoom call. We gave the white glove treatment you would receive from a 5-star hotel to any client who wanted to work with us. This is what separated us from our competitors--we truly gave a shit.

Fast forward to today and we have worked with some of the globe's biggest brands, such as JP Morgan, World Gym, Facebook, and literally hundreds of small to medium-sized businesses.  We’ve more than earned our stripes as an agency, and we did it at an explosive rate. Scaling a company this fast brings its own unique challenges and lessons, which we can pay forward to other companies wanting to achieve similar results. Through this process, I also developed our education company, Victory Front, which focuses primarily on educating business owners on how they can apply the most innovative branding and marketing solutions to their own business. Our educational courses have provided coaching to more than 1100 students within its first 12 months.

My mission is to continue partnering with entrepreneurs who want to make a difference in their industry through innovative and creative solutions--for those who are hungry enough to follow through on their commitments and make their distant goals a close reality.